First, try to remember what is the purpose of bookmarking. In your web browser, there is an option for you to bookmark websites that you find interesting and would like to visit again. The bookmarked web pages can be grouped in folders or certain categories, and nowadays, can also be organized through tags easy tracking. Bookmarking your favorite web pages through your browser is one useful method to save favorite links for future viewing. Although it comes with great features, this type of bookmarking is still limited, and thus tied to only one computer unit. With such constraint, the perk of social bookmarking sites comes handy.

Social bookmarking sites allow you to register to them, and be able to bookmark your favorite websites online. And since the bookmarking is done online, your access to the favorite websites is now limitless. You can practically view your bookmarked web pages anywhere you go as long as there is an internet connection. And similar to the old way of bookmarking, these social bookmarking sites also allow you to organize these links, the most common way to do so is by providing tags.

Now where comes the ‘social’ part? Remember that the bookmarks done through these social bookmarking sites are visible to the public. And so, other people can check on your bookmarks and if they found that interesting, they can bookmark them too. Each bookmark contents the link towards a website, so a website being bookmarked many times has gained incoming links through social bookmarking. That is now where online marketers find it advantageous. If done the right way, social bookmarking is one way to build links and thus result to better search engine rankings of one’s money site.

First thing is to write quality articles. Next thing is to register to article directories such as ezinearticles and buzzle.com (and so many others) before you will be able to submit articles to them. The approval (or rejection) of your article submission is done on a manual basis by the personnel in-charged in the proofreading. So if your article didn’t abide with the article directory’s guidelines, or there are some issues with your content, your article will be rejected.

However, you will be informed and be given the chance to make revisions and re-submit your article for re-approval.
Writing quality, informative articles is not enough. Making sure that you write unique, original content is one vital factor to build credibility. Remember that it’s not only about gaining traffic; it’s also about getting the respect of people through quality, original writings. A lot of internet marketers are used to ‘recycling contents’ and submitting a single article to thousands of article directories. There are varied opinions with regards to this practice. But for someone who truly values high quality, the importance of distributing unique quality articles is vital.

The main purpose of writing and distributing articles online is to gain traffic. Thus your main goal is to make the reader click that blue link that points to your money site. If your article is interesting enough for them, you will most likely achieve your goal. The more quality articles you submit, the more chances you have to gain more traffic.

Article writing/submission is not a hard task. A novice in SEO will be able to do this effectively. What he only needs is the links of the top article directories where to do the submission, and some quality articles with anchor texts pointing to his money site.

Doing article submission on a regular basis and getting your articles published in the World Wide Web increases your chance of being ranked in the first pages of the top search engines like Google, Yahoo, and Bing. It may take some time to get ranked, but doing article submission will surely pay a lot when done the right way.

As there are so many tools, both free and the paid ones, that can be used to do keyword research, relying solely on the results provided by those will not really give you the best outcome that you expect, regardless of how serious you are in your efforts in promoting your site. Those keyword research tools might help, but some extra efforts need to be done to get the best targeted keywords to use to get your desired traffic.

The key is by looking for the right keywords which has a considerable amount of search results. For a keyword that gets 80 million search results on google, it might be a suicide to make use of that as your keyword. On the other hand, keywords with search results of around 1 million or less is obviously better to use and get traffic from. But aside from the volume of competition and number of search results, there are far more other factors to consider, in which most SEO specialists are expert of.

Without having to go through too much technicalities, one must know the basics on doing proper keyword research. Without these fundamentals, all the efforts done in promoting your website might be useless, or in most cases, less effective.

First, choose a keyword that best speaks about your site and products/services you offer. Relevance is a must. There is no use of using the best keywords if they are not relevant to the core of your business. By doing so, visitors will found you untrustworthy, because of misleading keywords and contents. This is self explanatory and one of the vital aspects every site owner must remember.

Once you have the list of your primary keywords, come up with several related keyword phrases for each primary keyword. More commonly known as long tailed keywords, these types of keywords are most often easier to get ranked for, even though most are getting smaller amount of traffic. With the right keywords/keyword phrases, you will have better chances of getting higher ranks in search engines.

Now with the list of keywords at hand, optimizing them must be done, and can be carried out in several ways. Optimizing the keywords on all of your webpage’s metadata is one example. Most experts refer to it as On-Page SEO, wherein most web developers and site owners aren’t familiar with, and in most cases take for granted. Optimizing your Meta tags is one key to get your website easily indexed and later, ranked in Google. Aside from the metadata, the contents of your website should also contain your target keywords. On the other hand, the right keyword density must be taken into consideration because not doing so may not give you your desired results. Link building through article writing and submission is also one way to make use of your keywords and drive more traffic to your site.

Definitely, finding the right keywords to promote is one of the very first steps to do in marketing your site. It pays to know the basic rules and be familiar with such. If you have the budget, there are SEO experts that can do the job for you. But you must also get familiar with various keyword research tools in order to do the job more effectively.

Firstly, what does keyword density mean? This term refers to how many times your keyword or keyword phrases appear in the article that you are writing. It is usually expressed as a percentage and it is computed given the two factors: the total number of words of the article and the number of times the keyword appears in the article.
For example, if your article is composed of 100 words, and the keyword appears 5 times, then its keyword density is 5%. This is achieved by dividing the number of appearance of the keyword by the total number of words of the article. Thus, in this case, the equation goes – 5 divided by 100. The answer to that will be .05 however; it is converted to 5% because again, keyword density should be in a percentage format.

It is important to note that a keyword density should not be too high. There are some who assume that the higher the density, the better the page rank will be. However, this is not the case, since if the keyword density is very high, search engines will think that you are “keyword stuffing”. This is a sort of spam and they can penalize you for that.

Thus, in order for you to avoid being penalized, you have to control the appearance of your keyword. You have to achieve a natural balance between the total number of words of the articles and the number of times of appearance of your keyword. So what’s the number? Some experts say that an average of 1% keyword density will be ideal for search engines. It is like inserting a keyword after every 100-word of an article.

The keyword must also be distributed evenly within the entire content. You have to include the keyword once in the title, in the first and last paragraph and several times in the body. Again, the number of times the keyword appears in the body depends on the total number of words of the article that you are writing.

In the end, one must remember that on top of all those technical matters to improve one’s SEO rankings, providing informative, unique, and quality content is still the safest weapon to get you on top of the search engine rankings.

Being a reader, an article with no sense is a pain in the eyes. More so, informative articles with grammar issues make it less impressive. Before publishing your contents/articles, a writer should make sure that he double-check everything and modify any flaws. Providing quality content is one way of gaining the respect of the readers and enhancing your credibility.

Some website owners hire writers to publish contents to promote their site. Most often referred to as ghost writers, these people speak for you, thus choosing the right one to do the writings on your behalf is a crucial process. Bear in mind that the credibility of your business relies somewhat on his write-ups so choosing the wrong entity will get your business in trouble.

The articles are published online, to hundreds and even thousands of sites, and these become visible to thousands or even millions of viewers. Now, if your article does not have a good content, there is a little or no chance that people will get interested in clicking that link pointing to your money site. Thus, for you to attract readers to come to your site, you have to make the best quality article that you can. Definitely, if the readers will love your articles, they will be interested of reading more of those, thus giving you much bigger chance of driving them towards your target site.

In addition, you can also gain popularity through your quality, informative articles. People will consider you as an expert, and will look forward for more of your works, and even recommend you to others. Once you gain the people’s trust, there is now a bigger chance for you to get your target market.

Furthermore, you have to remember that content is the king online. Yes, it is true that anybody can just write an article and distribute it. However, writing a good quality article and having an effective marketing of your article is another story. Basic skills and methods are needed for you to drive the desired traffic to your site. If your article is of good quality, there is a greater chance that your site will rank higher than the others.